ULTA BEAUTY
Ulta Beauty’s mission is to use the power of beauty to bring to life the possibilities that lie within each of us.
Ask: Continue to Make Beauty a Force for Good for All to realize the possibilities that lie within each of us.
Insight: While beauty is a life-affirming power, it can block the possibilities we can create for ourselves.
Strategy: Beauty& is Ulta Beauty’s promise to take action to move beauty forward so everyone can realize their full possibilities.
Role: Strategist
Manifesto Launch
Key lines from the full-length manifesto were designed as bite-sized social content in the form of stills.
Ulta Beauty also published the full long-form Manifesto on their website so followers could read the mission in its entirety.
Designer T-shirt Collab
Ulta Beauty partnered with 3 buzzworthy designers, Meena Harris, Timothy Goodman, and Emmy Star Brown, to create exclusive, limited-run t-shirts that Ulta Beauty associates, creators and the beauty community can purchase, bringing to life their manifesto in a new way.
Through this weekly podcast, Ulta Beauty engaged with the people who are challenging beauty standards, expanding the definition of beauty, and helping to move beauty forward so it can be a force for good for all.
>235.2K combined views on YouTube
>5.6K downloads across streaming platforms
Visual Podcast
Ulta Beauty Forward LinkTree
The LinkTree served as a central place where Ulta Beauty featured programs and initiatives they are supporting, such as existing charities like Dress for Success or social causes like The CROWN Act.