With 70% of Gen Z males saying the best way to come up with a creative idea is to bring together people who look and think differently, Converse found that Gen Z males are misunderstood, mislabeled, and misinterpreted.
Ask: Create brand awareness and distinction among global male youth.
Insight: Change isn’t the point, it’s the process (of discovering and evolving).
Strategy: It’s not where you take it from- it’s where you take it to.
Role: Strategist
CONVERSE
Converse created 20 :06 films showing global creators creating next from around the world in :06 formats that live independently and together.
Independently, each film served as an invitation to Create Next through remixing and co-creation by other creators.
Together, the films serve as an anthem for Converse to creators.
>132.4M total views on TikTok
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