Role: Strategy and analytics

Challenge: Promote how Vichy’s top selling Vitamin C serum just got even better now that it’s alcohol-free and has increased its Vitamin C potency to 16%.

Solution: Partner with creators who have been genuine fans of the original Vitamin C formula and capture their excitement for this new formula iteration.

Outcome:

Total activated influencers: 12

Total engagements: 58.3K

Total video views: 9.96M

Engagement rate: 0.86%

Insights and learnings:

• The audience praised creators who showed their textured skin.

• Sensorial cues reinforced product and ingredient focus.