Role: Strategy and analytics

Challenge: SkinCeuticals wanted to raise product awareness on their new multi-beneficial product HA Intensifier Multi-Glycan, a product that solves for many skincare needs.

Solution: Collaborate with our healthcare provider and skincare savvy influencers to capitalize on the rising skincare trend ‘skinvestment’ (i.e. showing how the product is worth the splurge).

Outcome:

Total activated influencers: 10

Total engagements: 27K

Total video views: 20.8M

Engagement rate: 2.29%

Insights and learnings:

• Creator content that presented thorough product demonstration engaged audience the most.

• Influx of purchase intent comments came from videos of creators who showcased their product expertise.