Role: Strategy and Analytics

Challenge: Educate on La Roche-Posay’s commitment to sun safety in protecting your skin while highlighting Anthelios sunscreen products.

Solution: Partner with dermatologist creators who have engaging content styles that not only educate, but entertain viewers through their comedic skits.

Outcome:

Total activated influencers: 7

Total engagements: 98.3K

Total video views: 8.59M

Engagement rate: 0.54%

Insights and learnings:

• The top performing with highest positive sentiment came from the edutaining derm influencer content.

• The audience loves the surprise and delight from content that feels platform-native and non ad-like.